Ireland & UK — Live

Your insurance,
run by an AI agent.

SureDesk is an autonomous broker for life and health insurance. It assesses your needs, compares every relevant provider, and keeps your cover optimal — without a single phone call or commission-loaded renewal letter.

48% of Irish residents have private health cover

80% of UK adults underinsured

SureDesk Agent Active

Assessing your needs

Comparing providers

Recommending best cover

Monitoring your policy

Best match for you: New Ireland — LifeChoice Plus Best value for your profile

How it works

From assessment to optimal cover — fully automated

Tell us about yourself

Answer a few focused questions about your health, dependents, income, and existing cover. Takes under 3 minutes.

AI agent compares the market

SureDesk's agent queries every relevant life and health provider in Ireland and the UK — including providers you've never heard of and some you shouldn't ignore.

You get one clear recommendation

No ranked lists, no choice paralysis. The agent explains exactly why this product fits your situation, including the tradeoffs it considered.

It watches your cover forever

Life changes. Your agent monitors your policy continuously and flags renewal risks, better alternatives, and coverage gaps — before they cost you.

Why SureDesk

Built for the market that needs it most

Ireland and the UK have high insurance penetration and high agent overhead. Most people don't know they are overpaying until the renewal letter arrives. SureDesk fixes that.

No commission distortion. Traditional brokers are incentivised to move you to products that pay them — not the ones that fit you. SureDesk earns a flat fee, nothing else.
Whole market, not a panel. We compare every available provider. Most brokers work with a limited panel. Our agent works with the entire market.
Ongoing, not just at renewal. Your cover gets stale. Your life doesn't. Most brokers contact you once a year. Your SureDesk agent checks continuously.
Regulatory knowledge built in. Insurance distribution in Ireland and the UK requires regulatory compliance. Our agent is designed to work within IDD and CBI guidance from day one.

Traditional Broker vs SureDesk

Commission-based — Flat fee only

Limited panel — Whole market

Annual check-in — Continuous monitoring

Human scheduling — Instant 24/7

Product bias risk — Needs-aligned only

The market

The timing is right

2.55M

Irish residents with private health cover — the highest penetration rate in Europe

£950K

Meshed raised from Aviva and Haatch to build the UK's first AI insurance broker — in 2025

64.5%

of UK SMEs are comfortable with AI assessing their insurance needs (GlobalData 2025)

"AI-enabled personal agents may become more attractive to consumers than today's broker-led channels."

— Deloitte, AI's Wake-Up Call for Insurance, 2026

Honest answers

Questions you'll have

Is AI advice regulated?

Insurance distribution in Ireland is regulated under the Insurance Distribution Directive (IDD). SureDesk's agent is designed to operate within these requirements — providing information and analysis, not unregulated personal recommendations without appropriate licensing. We're building this correctly from the ground up.

What if I need to talk to a human?

You can. An AI agent handles the routine — the quoting, the comparisons, the monitoring. Complex cases, high-value policies, and claim disputes still go to a licensed human broker. We don't remove the human where it adds value. We remove the human where it just adds cost.

How do you make money?

Flat subscription, starting at a low monthly rate. No commission from providers. No kickbacks. No loading your premium to cover broker fees. The incentive is aligned: you stay covered, you keep the subscription.

Why not just use a comparison site?

Comparison sites show you what they make money on, in the order that earns them the most. They don't monitor your cover, don't understand your life changes, and don't act on your behalf at renewal. SureDesk is a personal agent, not a lead generator.

Your insurance,run by an AI agent.